We know that music can be a powerful motivator but did you know, even at a subliminal level, music can have a profound effect on how we behave?
Through studies carried out in bars, shops, restaurants and travel agents we have come to understand how music, particularly background music, has such an effect at a subliminal level and influences the things we do and buy.
For instance, in a study conducted by industry data specialists CGA, they were able to establish that, of the pubs included in their experiment, those which played music saw takings increase by an average of 44%. This rose by almost another 15% at weekends!
In another prominent study conducted by Professor Nicolas Gueguen, he was able to demonstrate a clear relationship between the volume of the music being played and customer drinking behaviour.
He observed that customers on average bought one further drink during their stay at venues where the music volume was increased by only 16 decibels.
Interesting snippets from other widely acknowledged studies include:
- 73% of business owners agreed that playing music increased sales. *
- 93% of bar/pub and club owners agree that playing music creates a better atmosphere for customers. *
- 71% of pub and bar owners agree that music plays an important part towards company branding. *
It’s simple. Increasing takings could be as easy as turning on the music!
* Research conducted by VisionCritical in April 2012 among 1,000 UK businesses and Entertainment Media Research in 2009 among 2,000 UK consumers. EMR also conducted the research in 2010 among 400 small retailers, hairdressers, offices and factories.
