Is your digital signage and promotion strategy working? Thats easier to answer than you might think—especially if you’re measuring sales performance. However, it is important to understand the direct relationship between your signage and sales and how this works in the minds of your customers!
In this short article we look at the intimate relationship between advertising and buyer behaviour.
One of the biggest pitfalls for any venue is displaying outdated or redundant content on TV screens—like last week’s football fixtures or last months Valentines evening etc etc. Nothing says “we don’t care” faster than redundant content displayed on tv screens, and that perception can do real harm to your business and frankly you’d be better off switching off the TV screens! You would never sell out of date beer, so why have out of date adverts and promotions within your digital signage?
Equally, a signage set should not be just an endless stream of promotions. Good advertising, that really works, is more subtle than promotion after promotion after promotion. The most effective digital signage engages your audience first—through interesting content, content which engages but does not sell, content which informs and does not sell — and then more subtly and gently encourages purchasing decisions.
The BeeBox Digital Signage feature is an incredibly powerful business tool packed with readymade editable content designed not only to boost sales but also to create an environment that keeps customers engaged, informed and even entertained! There IS real science and psychology behind marketing and advertising, and to summarise all that research and evidence, good advertising should not always be geared towards ‘the hard sell’! Admittedly it does depend on what your business is, what your selling and to who, but here we’re in the hospitality game and remember thats NOT the ‘stack it high, sell it cheap, sell it quick‘ game! Good advertising is far more subtle and takes a very different approach from the hard “sell, sell, sell” mindset.
By following a few simple steps, you’ll have an incredibly powerful tool that drives occupancy, strengthens loyalty, and ultimately increases sales—without overwhelming your audience.
Keep it fresh. Keep it engaging. And watch the results speak for themselves.
