Anybody who listens to music can put together a playlist! They usually spurt of a list of their favourite tracks, or artists, give it a shuffle and consider the job done.
A playlist, while perfect for private listening, is the WORST IDEA EVER in a bar or pub environment!
Let’s look at what is specifically wrong with a “Playlist”:
- It is, inherently a list of music tracks. When played daily, it quickly becomes predictable, dated and tired.
- The selection is biased towards the creator’s own likes and mood: how can you be sure that matches what is best for your venue?
- The ordering can create massive jumps in the tempo and mood in the music – especially on a device or service that offers a “shuffle” function.
By contrast, BeeBox’s Music Programmes are Well-Sequenced, Targeted and Constantly Evolving
Tracks are selected according to freshness and popularity. This sequencing ensures the biggest hits that appeal to your target audience are repeated more often, and back-catalogue tracks less often, creating a mix that is different every day while staying on-brand.
BeeBox Music Programmes are carefully targeted to the specific theme, mood or demographic you select. We hand-pick tracks to make sure they fit-in, rather than stand out! “If in doubt, we leave it out”
We monitor the UK charts, local & national radio airplay, and a variety of streaming services to spot trends and update the music programmes accordingly. As tracks age, they are played less often by your system to prevent fatigue.