BeeBox Systems

The Importance of Branding

admin — Tue, 05 Jul 2011 11:15:35 +0000

All good pub & bar operators know the importance of branding. You wouldn’t open a bar without a name or logo? – But how well is your branding carried on inside your venue?

Is your brand logo displayed on-screen?
Do your on-screen graphics reflective and complimentary of your decor?
Is the music right for your target demographic – or are you relying on your staffs ipod selection?

In today’s competitive leisure industry – it has never been more important to get your audio and visual branding correct.

A BXPro System allows you to set and enforce your brands’ music policy – even if this involves a change in energy across the night. Our graphic design team can create unique branded wallpaper visuals that sit in harmony with drinks promotions and other offers hilighted on your screens.

Call one of our team now on 01670 362 876 for more advice on how BXPro can help drive your brand forward.

Case Study: Blu Bar

admin — Sat, 05 Mar 2011 11:10:31 +0000

Blu Bar is a cutting edge disco pub in the heart of Middlesbrough’s gay scene.

To remain competitive, the management invested in custom graphics to reflect the bar’s unique branding.

BluBar use a BXPro

Case Study: The Poacher’s Cottage

admin — Tue, 05 Oct 2010 14:25:49 +0000

Publican Neil Henry operates a successful Community Pub in Callerton on the outskirts of Newcastle-Upon-Tyne.

Although initially dubious as to what the BeeBox System could offer his venue, Neil was very impressed with the graphical content on show.

After discussions with BeeBox’s marketing consultant, Neil opted for a system which specialised in promoting his food operation and live music.

The Live Music aspect is particularly clever: Neil currently produces a “Band Line-up” list for each month. Taking this concept, BeeBox’s media team produced a template slide which automatically lists the next 4 upcoming bands. The data is held on a central database which updates the BeeBox System each night.

As part of the installation service, BeeBox Systems also replaced the venue’s dated video equipment, and, after being impressed with the greatly improved quality, Neil increased the number of LCD screens in his bar – thus allowing greater reach for his promotional and advertising content.

Neil is now working with a number of local businesses in Callerton and West Denton, including a computer game exchange, and a local Builder, who advertise their products and services on-screen – thus creating an extra revenue source for the Poacher’s Cottage.

The Poacher’s Cottage, Callerton, NE5 1NQ
www.poacherscottage.co.uk

External Advertiser Samples

The Poacher’s Cottage use a BXPro.

Case Study: Easy Street

admin — Sat, 18 Sep 2010 10:43:02 +0000

Newcastle-based entrepreneur Paul Rowe had a vision to create the city’s first cabaret bar. In the summer of 2010, “Eazy Street” was born.

With a large number of regular weekly performances, coupled with one-off appearences by singers, dancers and drag queens daily updates to the on-screen promotions were essential.

BeeBox Systems devised a workflow where Eazy Street’s graphic designer could e-mail each new flyer to BeeBox’s content management team – who could then schedule the graphic to appear instantly on the machine.

Each flyer was scheduled so that it ceased to be displayed on the night that artist performed, so the push was always towards the next big act – ensuring customers came back for more.

Eazy Street have a BXPro